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De sociale beïnvloedingsstrategie voor uw bedrijf of merk

Het lijkt erop dat veel bedrijven sociale media gebruiken om de productiviteit en verkoop te bevorderen, maar uit de statistieken blijkt dat de meeste bedrijven geen strategie hebben. 

Deze statistiek kan een gevolg zijn van hoe gemakkelijk het is om sociale media te gebruiken, maar als je geen strategie hebt, is het onwaarschijnlijk dat je de gewenste resultaten bereikt, zoals een succesvolle branding en effectieve mond-tot-mond reclame.

Top voorbeeld uit de praktijk: wie is Robin Holzken & hoe heeft ze het zo ver geschopt?

Kies je doelen

Als u geen strategie hebt, volgen hier enkele nuttige tips om u op weg te helpen. Het eerste wat je moet doen is doelen stellen en je doel duidelijk maken. Elke actie die volgt moet uw doel ondersteunen. Vervolgens kiest u de sociale netwerken die u wilt gebruiken om het consumentengedrag te beïnvloeden. 

Op welke sociale netwerken ga je actief zijn

Er zijn veel verschillende verkooppunten beschikbaar, tools die u kunnen helpen met relatiebeheer, en andere die de nadruk leggen op mond-tot-mondreclame om nieuwe klanten binnen te halen. Als u eenmaal hebt besloten welke netwerken u wilt gebruiken, stel dan een routine in. 

U moet in staat zijn om een dagelijkse to-do sheet te maken voor alle belangrijke spelers in uw bedrijf, er zijn verschillende influencers die dit goed onder de knie hebben. Lees meer over Myron Knoops.

Geef eenvoudige instructies waardoor het dagelijkse patroon gemakkelijk uit te voeren en te herhalen is. Zorg ervoor dat u verwachtingen stelt voor interacties en stel ook grenzen. U moet een gedefinieerde set regels hebben van wat wel en wat niet aanvaardbaar is voor uw bedrijf in termen van social media gedrag.

Resultaat moet doorgemeten worden

Tot slot is het belangrijk om rekening te houden met uw resultaten. Zonder metrieken om de productiviteit te beoordelen, gaat de inspanning verloren. Op basis van de resultaten kunt u uw strategie verbeteren tot u het hoogste niveau bereikt.

What is a security camera?

A security camera is made for surveillance. A security camera system usually consists of one or more cameras and often a recording device. A security camera system is often referred to as a CCTV, which stands for Closed Circuit Television.

The most common security cameras are the following:

  • The Bullet security camera, this is a classic camera shape on a base with which the camera is mounted.
  • The Dome camera, this is a camera that is in a spherical extra protective sleeve. This camera is used for public areas or work environments. This camera shape is also extremely popular with private individuals, in terms of image quality it is not inferior to the Bullet camera, while it is in an extra protective sleeve and cannot be turned in the wrong direction by unintentional people. We call this type of camera shape the vandal resistant camera. A misconception is that this camera can be controlled remotely, it is the type of PTZ camera.
  • The PTZ camera. A PTZ camera can be controlled remotely so that it can be viewed in various directions. PTZ stands for the movements, Pan Tilt Zoom. A PTZ camera is suitable for manned use, such as in work environments or at events. It is less suitable for unmanned camera surveillance.

Other types of camera are cameras specially designed to view license plates, special zoom cameras that can see over long distances, cameras with sound and spy cameras.

The most important thing for a security camera

That is the recognisability of the details. A security camera does not aim to make pleasant pictures, the objective is that when there has been an incident it is possible to check who is responsible and how it came about. It is precisely the recognisability of details that is important so that faces or license plates can come into the picture. Security cameras often have to be able to make recognizable images under difficult lighting conditions, which is why it is very important to purchase a good quality camera.

A misconception is that the resolution is leading in this, it certainly is not. There are 4 elements:

  1. The quality of the image chip. An image chip is a small device that receives light that is converted into information. This information can be converted into a recording or something that can be followed on a monitor. If the image chip cannot detect many differences in light, the image quickly becomes very white or very black, making things difficult or impossible to recognize. If the chip is very good at detecting small differences, people will see faces and things such as license plates under all circumstances. The market for high quality image chips is dominated by Sony.
  2. The lens. The lens determines how far you can see, at what distance the image is sharp or sharpest and what angle of view you see. The best thing is an adjustable lens so that everything is optimally displayed in the situation where you want to place the security camera. You can then opt for things like sharpness up close or far away and for a good overview or looking far away.
  3. Which technique to choose The difference between an analog camera system and a digital camera system can be very large. Digital can be almost 6 times sharper than analog.
  4. The resolution of the camera, that is of course also important. Security cameras are expressed in a number with a TVL after it and with a P. TVL stands for TV lines which means it is analog. P stands for Pixels and that is digital. An analog recorder can have a high resolution camera, but the image quality never exceeds a number of 600. Digital can theoretically be infinitely sharp, but with the usual equipment it is never possible to view and record more than 1080p.

In-House Renewable Energy Systems

Solar energy

On a smaller scale, PV cell panels and passive solar home architecture can collect the sun’s energy and utilize it to power the entire dwelling. Passive solar architecture takes advantage of the sun’s warmth by letting it in via windows on the south side of the house and keeping it there using insulating materials like concrete, bricks, and tiles.

There are solar-powered homes that produce so much extra energy that the owner can sell it back to the utility company. Extrasolar energy can be stored in batteries and used later at night, which is a financially viable option. Scientists are working hard to develop innovations that combine form and function, such as solar windows and roof shingles.

Ground-source heat pumps

The coils at the back of your refrigerator act as a miniature heat pump, drawing heat out of the fridge’s interior to keep food cool and fresh. Geothermal technology is just a new spin on an age-old process. Geothermal or geo-exchange pumps may cool a house in the summer, heat it in the winter, and even warm water using the constant temperature of the earth (a few feet below the surface).

While the upfront cost of a geothermal system can be high, the investment usually pays for itself in as little as five to ten years. They are more hygienic, need less upkeep, and last longer than standard air conditioners.

Systems of modest proportions in the wind

What, a personal wind farm in the backyard? Small wind turbines are commonly utilized by the maritime industry, the ranching community, and the telecommunications industry. Wind turbines for residential use are now available, and dealers offer assistance with siting, installation, and maintenance (though some do-it-yourself types still do it themselves). The ability of a wind turbine to lessen your dependency on the electrical grid is contingent on factors such as your electricity demands, local wind speeds, and zoning regulations.

Making money off of your solar panels

Homes powered by renewable sources like wind and solar can operate alone or link to the broader electricity grid. Net metering allows homeowners to pay for the electricity they use, regardless of whether it comes from the grid or their generators. If you generate more electricity than you consume, your utility may compensate you at full retail value.

You and renewable energy

Help speed up the shift to a sustainable energy future by advocating for or using renewables in your own life. If you can’t get solar panels installed just yet, you might still be able to choose to use electricity generated by a greener method. (Get in touch with your utility and see whether they provide that option.) You can buy renewable energy certificates to compensate if your utility doesn’t offer renewable energy.

What is a security camera?

A security camera is made for surveillance. A security camera system usually consists of one or more cameras and often a recording device. A security camera

Read More »

What is renewable energy?

Natural resources that are regenerated at a faster pace than they are used are considered renewable energy sources. Such sources are ever-renewing, like the

Read More »
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